STEPS:

New Client
You probably don’t know your brand-new customers all that well, so go for something with universal appeal. Everyone loves food. Everyone could use some stress-relief and relaxation. Think about a nice candy jar, or some delicious coffee. You can also consider a relaxation kit.

Biggest Client
Biggest clients – those who bring in the most profit – should receive gifts that cost more and are a little more upscale. A nice leather briefcase works for anyone who works. A special gemstone clock lets anyone know their business is precious.

Friend and Client
For clients who are buddies, too, you can go a little more intimate and even humorous. Also, think about the kids. If you go that extra mile to include your customer’s children in the gift-giving plan, along with custom gift wrap for the child’s gift, that gesture won’t be forgotten.

Potential Client
Potential clients should receive something practical and unisex that they will absolutely find useful. It’s like you’re saying, “Hey, we really gave this some thought.” (Now, think about us!)