Office Location

Malachi Printing
1315 Page Avenue Jackson, MI 49203
Phone: (517) 395-4813

Search

-
Go

Capsule Collection Weds High Fashion With World Cup Spirit

In a Nutshell
  • • Fashion designers created looks for hoodies and T-Shirts to represent nations participating in the 2018 World Cup.
  • • Part of the proceeds benefit a children's charity.

Some mega popular international footballers – soccer players to us Yanks – are known to translate their sporting stardom into being fashion icons off the pitch. Just think of the ever Instagramable David Beckham and Cristiano Ronaldo. Given that, the new Soccer Couture collection of printed apparel tied to the 2018 World Cup makes a lot of sense.

The capsule collection is the fruit of a partnership between online fashion retailer Yoox and SEPP, a publication covering soccer/fashion. The pair enlisted fashion designers to create looks to embellish T-Shirts and sweatshirts. Each graphic represents something about the spirit of a nation whose national football team is participating in the World Cup, the international tournament being played now into July. Participating fashionistas include Vivienne Westwood, Marta Marques and Paulo Almeida, and Esteban Cortazar.

Hearteningly, part of the proceeds from sales of the #YOOXSOCCERCOUTURE capsule collection are being donated to Stars for Children, a charitable foundation founded in 2015 by Russian soccer player Alexander Kerzhakov to support kids in need and help them get involved in sports.

Anyway, without further ado, here are a few samples from the collection:

This design from Isolda supports Brazil – the nation that's won the World Cup more than any other (five times). Designers intend the plants and wildlife in the print, which are native to Brazil, to capture the essence of a big multicultural country that is unified by its love of soccer.

Created by Kolor, this design displays the famous Rising Sun of the Japanese flag. Designers said the idea is to show that passion for soccer can connect people, encouraging unity that helps them to become one – like a single rising sun.

This design from Nio Far x Mwami represents Senegal – sadly now eliminated from the tourney. Still, it's a great design, using the symmetry and position of the Senegal lion as a nod to traditional African masks.

Marques'Almeida came up with this creation that takes the brand's penchant for stripes and divvies the concept up into abstract shapes in the striped colors of Portugal's flag.

Promotional Products • Ad Specialties • Branded Merchandise • Logoed Items

Promotional products offer organizations unmatched longevity, usefulness and visibility. That's why everyone you know seems to wear a logoed shirt, writes with a logoed pen, or carries a logoed bag. We'd love to help you get your logo in front of your clients/prospects or on your students / members.

Use the product search to shop for the latest, the hottest and the most effective promotional products. Don't see what you're looking for? Have no fear; we have access to every promotional item in the industry and will work with you to ensure you find the right item at the right price.

If you have questions or just want to brainstorm some new ideas, please contact us. We can discuss traditional items like those in the categories below – or, we can find more unique items if you prefer. We look forward to hearing from you soon.

Pens & Pencils • Shirts & Hats • Mugs & Cups

Key Chains • Lanyards • Bags

Awards • Calendars • Much, much more!